EKOI is a French cycle helmet and equipment brand created in 2001 and sold throughout the world via its website, translated into 10 languages.
In the space of a few years, EKOI has become a leading brand in Europe and the helmet partnership with the AG2R LA MONDIALE team has had a lot to do with that success. Indeed, the team gives the brand international visibility but also actively helps to develop its innovative, high-performance products for the team’s riders, making a real difference against competing brands.
As well as the new aerodynamic EKOI AR15 helmet which will be worn by the team for a large part of the season, the racers will be sporting the following models:
- The EKOI legend helmet: this is Romain’s preferred model with its vintage look and ultra-efficient ventilation (100% made-in-Italy);
- The EKOI AR14 model: an aerodynamic model designed for the classics at the beginning of the season and for the sprinters;
- The time trial EKOI RB3 helmet: designed and tested in brutal wind tunnels to provide top performance during time trials.
The partnership with the AG2R LA MONDIALE team is a real challenge in terms of innovation with demanding weight, comfort and aerodynamics targets, which all push the brand towards constant improvement.
Of course, it is a great source of pride and real recognition for the whole EKOI team to be a partner of this fantastic world tour team and to have been actively involved in that adventure since 2012.
Website : www.ekoi.fr
The Italian high-quality cycle clothing specialist ROSTI was founded in the Brembo river distric in the province of Bergamo in 1979.
For over 40 years, passion and technical research have figured at the heart of ROSTI’s DNA.
From the earliest wool cycle tops to today’s hi-tech fabrics, and from the tiny workshop where it all started to the new facilities and showroom inaugurated in 2007…
Design, development and performance are common to all ROSTI products.
The company constantly strives to meet the needs of pro teams and riders (road, track and mountain bike), reflecting ROSTI’s spirit and motivation and the story behind the company, starting with:
“What’s inside me I feel it on my skin”.
Website : www.rosti.it
Mavic partner with the AG2R LA MONDIALE Team 2020
Mavic, based in Annecy, began its history in 1889 in Lyon. The creation of the neutral assistance in 1972, Mavic showed its involvement at the heart of the peloton without any consideration of team or nationality. This service is provided to everyone to enable the race to go unstopped. This support helped a number of athlete to finish their race and sometimes win it, either at professional or amateur level.
By providing support to AG2R LA MONDIALE cycling team by providing wheels Mavic is involved and back up the athletes to reach the podium on the greatest races.
More detailed information on our website at www.mavic.com
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.
The partnership with the professional cycling team AG2R LA MONDIALE continues to strengthen the Levi’s® positioning within the world of sports.
Already established within urban cycling through the Levi’s® Commuter collection, Levi’s® will cement its interest in this democratic and authentic sport and its ever-evolving image. With a growing trend in cities and popular enthusiasm for national tours, bikes are no longer simply a mode of transportation within cities and sporting events; they are also becoming a trendy way of life and at times even a fashion accessory.
Driven by values of originality, integrity and courage, Levi’s® and the AG2R LA MONDIALE Pro Cycling team have combined for their shared ambitions the new year 2020.
For more information about the Levi’s® brand, its products and stores, please visit www.levi.com.