Major Technical Partner - Equipe cycliste AG2R La Mondiale

Major Technical Partner

EKOI is a French cycling equipment and helmet brand created in 2001 that sells throughout the world via its website, translated into 10 languages.

In the space of a few short years, EKOI has become a leading brand in Europe and their helmet deal with the AG2R pro-cycle team has clearly been a contributing factor. The team gives the brand international visibility but also actively helps to develop innovative, high-performance products for its riders, and these innovations differentiate the brand from its competitors.

For the 2019 season, EKOI has designed no fewer than 3 new helmets to help the team to perform at the highest possible level but also for its customers, who can purchase these products on the EKOI site at affordable prices.

As well as the new EKOI Helio helmet (a very light, well-ventilated model manufactured in Spain) to be worn by the team for a large part of the season, the riders will use the following models:

  • EKOI legend helmet: this is Romain BARDET’s preferred model with its vintage look and ultra-efficient ventilation (100% made in Italy).
  • The EKOI AR14 helmet: an aerodynamic model designed for early season classics and for sprinters;
  • The EKOI RB3 time trial helmet: this helmet is not for public sale. It has been designed and tested in punishing wind tunnels for individual or team time trials.

The partnership with AG2R LA MONDIALE brings with it a real innovation challenge with precise targets in terms of weight, comfort and aerodynamics, forcing the brand to evolve.

It is of course a source of great pride and recognition for the whole EKOI staff to be partner to this fantastic team and to have been part of the adventure for 6 years already.

Website :



The high-quality cycle clothing specialist ROSTI was founded in the province of Bergamo in 1979.

For over 40 years, passion and technical research have figured at the heart of ROSTI’s DNA.

From the earliest wool cycle tops to today’s hi-tech fabrics, and from the tiny workshop where it all started to the new facilities and showroom inaugurated in 2007…

Design, development and performance are common to all ROSTI products.

The company constantly strives to meet the needs of pro teams and riders (road, track and mountain bike), reflecting ROSTI’s spirit and motivation and the story behind the company, starting with:

“What’s inside me i feel it on my skin”

Website :


Mavic, your trusted partner for 130 years. Mavic, established in 1889 is a French manufacturer of integrated Wheel-Tyre systems for maximum performance,  plus components for discerning cyclists to professional racers. Mavic designs in the Alps in Annecy, France and develops leading innovative technologies for its comprehensive rider’s equipment range. Mavic is also on the road at your side on the largest sportive events with its neutral yellow and black technical assistance.

More detailed information on our website at

As part of the partnership and with a focus on reaching peak performance, the team is actively involved in developing the highest performance products and endorses the superiority of Mavic’s wheels.


The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

The partnership with the professional cycling team AG2R LA MONDIALE continues to strengthen the Levi’s® positioning within the world of sports.

Already established within urban cycling through the Levi’s® Commuter collection, Levi’s® will cement its interest in this democratic and authentic sport and its ever-evolving image. With a growing trend in cities and popular enthusiasm for national tours, bikes are no longer simply a mode of transportation within cities and sporting events; they are also becoming a trendy way of life and at times even a fashion accessory.

Driven by values of originality, integrity and courage, Levi’s® and the AG2R LA MONDIALE Pro Cycling team have combined for their shared ambitions the new year 2019.

For more information about the Levi’s® brand, its products and stores, please visit