The Pro Cycling Team AG2R LA MONDIALE has unveiled this morning its new jersey 2018.
The design of the 2018 jersey for the AG2R LA MONDIALE Pro Cycling Team involved collaboration between the main sponsor, the riders and team management, and all its partners, especially Rosti, the team’s clothing supplier.
The jersey heralds the brand’s identity and colours, terra brown and sky blue. Particular attention was paid to the technical qualities and assembly of the fabrics to optimize rider comfort. Logos on the shirt were carefully repositioned to get the right camera angles, for during the race, on the podium or in front of the journalists, to spotlight all the team’s partners.
This new design will be used for the entire clothing line (shorts, gloves, etc.), the bikes, sportswear and team vehicles (cars, truck and coach).
Yvon Breton, Head of sponsoring at AG2R LA MONDIALE:
“The jersey our riders were wearing dates back to 2009 when it was created to develop brand awareness around AG2R LA MONDIALE, the company created by the merger between AG2R and La Mondiale. We felt that the time had come to revamp it a bit. The design of the new one meets several objectives, and more particularly ensuring our riders can be easily identified in the peloton, providing comfort with hi-tech fabrics, parading the colours and identity of AG2R LA MONDIALE and highlighting all the pro team’s partners. I’m really proud of the result and think we did a great job.”
Vincent Lavenu, General Manager AG2R LA MONDIALE pro cycling team:
“A top-tier pro cycling team has to review its positions constantly, change things, find new sources of inspiration in the sporting domain and manage its image and that of its partners. This new design, which combines modernity and tradition with a hi-tech edge provided by our new clothing partner, ROSTI, is totally in keeping with the professionalism and elegance sought by our pro team AG2R LA MONDIALE. The new jer sey is the result of a joint effort between our main sponsor, AG2R LA MONDIALE, our clothing supplier ROSTI, the team’s Communication department and the riders themselves.
I’m really looking forward to seeing our riders take centre-stage bearing our new jersey.”
The high-quality cycle clothing specialist ROSTI was founded in the province of Bergamo in 1979. For over 40 years, passion and technical research have figured at the heart of ROSTI’s DNA. From the earliest wool cycle tops to today’s hi-tech fabrics, and from the tiny workshop where it all started to the new facilities and showroom inaugurated in 2007… Design, development and performance are common to all ROSTI products.The company constantly strives to meet the needs of pro teams and riders (road, track and mountain bike), reflecting ROSTI’s spirit and motivation and the story behind the company, starting with: “I instinctively sense what lies within me”.
Photo credit: Vincent Curutchet